LG B3 77" 4K Ultra HD OLED Smart TV - OLED77B36LA
Product Overview
It’s got the tech, it’s got the style – yep, this 77-inch LG OLED smart TV has it all. There are literally millions of bright, colourful pixels ready and waiting to bring whatever you’re watching to life. That’s because of the super-detailed 4K resolution backed up by LG Self-Lit OLED and Perfect Black tech – the perfect combo for a colourful lifelike picture you could almost walk into. But it doesn’t just stop with the screen. The audio gets the Hollywood treatment too thanks to Dolby Atmos® surround sound. Not feeling what’s on? Just have a browse through all the streaming apps available through webOS. And if you happen across a classic, the clever α7 AI Processor Gen6 makes sure you enjoy it in the same amazing quality as the latest releases.
We want you to fully enjoy your new TV, so please be careful when unpacking it to avoid putting any pressure on the screen. There are a few different ways to get it out safely, so look for the instructions on the box. If you need to return your TV for any reason, we just ask that you don't pack the plug in front of the screen as it could damage the TV in transit.
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•Perfect Black — Pixels turn off for darker contrasts
•Filmmaker Mode™ — Watch just like the director intended
Key Features
- 4K OLED — Stunning sharpness and crystal clarity
- Dolby Atmos® — 3D surround sound adds height and depth
- webOS — Watch Freeview Play, Netflix, Disney+ and more
- LG self-lit OLED Tech — Deeper blacks & brighter whites
- α7 AI Processor Gen6 — Enhances picture as you watch
LG B3 77" 4K Ultra HD OLED Smart TV - OLED77B36LA
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Product Overview
It’s got the tech, it’s got the style – yep, this 77-inch LG OLED smart TV has it all. There are literally millions of bright, colourful pixels ready and waiting to bring whatever you’re watching to life. That’s because of the super-detailed 4K resolution backed up by LG Self-Lit OLED and Perfect Black tech – the perfect combo for a colourful lifelike picture you could almost walk into. But it doesn’t just stop with the screen. The audio gets the Hollywood treatment too thanks to Dolby Atmos® surround sound. Not feeling what’s on? Just have a browse through all the streaming apps available through webOS. And if you happen across a classic, the clever α7 AI Processor Gen6 makes sure you enjoy it in the same amazing quality as the latest releases.
We want you to fully enjoy your new TV, so please be careful when unpacking it to avoid putting any pressure on the screen. There are a few different ways to get it out safely, so look for the instructions on the box. If you need to return your TV for any reason, we just ask that you don't pack the plug in front of the screen as it could damage the TV in transit.
Wait, there's more...
•Perfect Black — Pixels turn off for darker contrasts
•Filmmaker Mode™ — Watch just like the director intended
Key Features
- 4K OLED — Stunning sharpness and crystal clarity
- Dolby Atmos® — 3D surround sound adds height and depth
- webOS — Watch Freeview Play, Netflix, Disney+ and more
- LG self-lit OLED Tech — Deeper blacks & brighter whites
- α7 AI Processor Gen6 — Enhances picture as you watch
Product Specification
Key Information
Connectivity
Features We Love
Ports
Product Detail
Screen Technology
Smart Technology
Sound Technology
System and Features
Tuner and Smart Services
Features we love
Bring the cinema home with crystal clear sound
Dolby Atmos® tech makes sure movies, box sets and games sound just as good as they look. It spreads the audio through the room so that it seems like it’s all around you while you’re watching. So, get ready for stirring soundtracks and explosive action scenes that immerse in every second.
Never run out of things to watch with smart features
This TV makes being smart attractive with webOS. The swish interface lets you flip between watching TV, streaming films and grabbing content from external devices like a Blu-ray player. There’s a powerful processor – like the one in your laptop – which allows you to flip through apps whilst watching the news. LG’s Smart Share lets you bob content from your smartphone or laptop onto the big telly using your home’s Wi-Fi. If you’ve got an Android smartphone, you can also use screen mirroring to show off exactly what’s on your phone. The LG Smart app is another must-have as it turns your smartphone into your remote.
Enjoy a breathtakingly beautiful picture
LG’s self-lit evo panel builds on the already incredible OLED tech. It’s got millions of tiny pixels that can light themselves up, doing away with the backlight older LED models use. That means you’ll enjoy deeper, richer blacks and brighter whites, giving the picture a much more immersive and realistic feel. It’s like having your very own private cinema screen (popcorn not included).
Clever processor automatically enhances the picture
High-tech α7 processors don’t just keep their TVs ticking, they keep everything looking and sounding its best too. They can analyse what you’re watching, and enhance the brightness and detail for sharp images, and boost the sound for immersive audio. Now you can sit back and relax with an amazing picture, even in those darker, moody scenes.
Darker blacks and lighter whites make everything burst with life
Experience stunning contrast with Perfect Black technology. This means that pixels don’t dim to create blacks, but turn off completely, so no light is shown. This true black colour highlights hidden shades you’d miss with even a little bit of illumination. So you’ll get awesome visuals that feel even more life-like.
Watch everything the way the creator intended
Motion smoothing in TVs can sometimes take away intended details in your movies; that’s why when you’re in Filmmaker Mode™, any smoothing is turned off. So whether you’re watching the latest Bond or a Disney classic, you’ll be able to sit back, grab the popcorn, and watch the action in cinematic quality.
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