Sony XR50X90SU 50inch 4K HDR LED SMART TV Google TV Wi-Fi

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human...

Now £899.00 Was £1,299.00 Save £400.00
Out of stock
Free Delivery

Key Features

More Information
Energy Rating G
Screen Type LED
Screen Size 50inch (127cm)
SMART TV Yes
Google Assistant Yes
Operating System Android TV™
Wi-Fi Built In
Bluetooth Yes
Screen Resolution 4K Ultra HD
Resolution (Pixels) 3840 x 2160
HDR Yes
Dolby Vision Yes
Apple TV App Yes
Tuner Freeview HD & Freesat HD
Twin Tuners No
You Tube Yes
YouView Yes
On-Board Storage 16Gb
LAN Yes
Refresh Rate 100Hz
Processor Cognitive Processor XR
Sound Nicam Stereo
Surround System Dolby® Atmos
Audio Output 10W + 10W + 5W + 5W
Contrast High Contrast
Electronic Program Guide Yes
HDMi Ports 4
USB Yes - Recording
Backlight Dimming Local Dimming
Annual Power Consumption (/1000hours) 78 kWh
Product Weight 0.00kg
Height 0.00mm
Width 0.00mm
Depth 0.00mm
Manufacturer Guarantee 5 years parts & labour
Depth Without Stand mm
Height Without Stand mm
Weight Without Stand kg

Product Details

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour and depth.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption. 

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.